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My Philosophy

Customer for life mentality
Quality over quantity

Everyone is always wanting more customers. Yet very few business focus on deepening those relationships and their customer retention.

This is where I believe the magic happens and great brands distinguish themselves.

You focus on quality rather than quantity.

Your customer service obsessed.

Sometimes this means leaving money on the table in the short term, but the ones that have the guts to do so, leave their competition miles behind in the long run.

My Philosophy

Customer for life mentality
Quality over quantity

Everyone is always wanting more customers. Yet very few business focus on deepening those relationships and their customer retention.

This is where I believe the magic happens and great brands distinguish themselves.

You focus on quality rather than quantity.

Your customer service obsessed.

Sometimes this means leaving money on the table in the short term, but the ones that have the guts to do so, leave their competition miles behind in the long run.

 

Communication is key: We are all Media Companies

The world has changed. It always has and most likely will always continue to do so.

Technology has created platforms that allows us all to be media companies.

And if we do not adapt to this change we become irrelevant.

Most people are currently still resisting this change, as the majority always resists innovation at first.

As with all big communication shifts within history there will be big losers and big winners.

Don’t see the world, as you’d like it to be or how it would be convenient.

See it as it is and most importantly see where your customers are.

 

Leading with Kindness Better People, Better Business, Better World.

I have to out myself: I’m a liberal, I love the free market hence I love capitalism.

It has its down sides, though as we are experiencing in our modern societies which are dictated by economic growth. If we can, however, shift corporate greed that is purely focused on the bottom lines to a more qualitative metrics, we could see Capitalism 2.0 changing the world for the better.

Making the world a better place is a challenging task, but personally I believe if we can all individually focus on becoming better people, better and kinder leaders in our businesses, so that we are not simply judging everything on the $ amounts, but on fulfilling our more social needs in society, bit by bit we can make the world better.

 

Leading with Kindness Better People, Better Business, Better World.

I have to out myself: I’m a liberal, I love the free market hence I love capitalism.

It has its down sides, though as we are experiencing in our modern societies which are dictated by economic growth. If we can, however, shift corporate greed that is purely focused on the bottom lines to a more qualitative metrics, we could see Capitalism 2.0 changing the world for the better.

Making the world a better place is a challenging task, but personally I believe if we can all individually focus on becoming better people, better and kinder leaders in our businesses, so that we are not simply judging everything on the $ amounts, but on fulfilling our more social needs in society, bit by bit we can make the world better.

 

Time to Listen
Giving people what they want

How do you create a high performing and innovative culture?

How do you turn customers into raving fans?

The answer is the same: Listen and then give people what they want.

Sounds simple, but it’s a lot more challenging as it seems.

As humans, we often think we are listening, but are in fact simply projection our own wants and needs on the conversation. We interpret what people say in a way that fits into our wants and needs.

This is why if we can master the skill of truly listening to our employees and customers, we gain the ultimate competitive advantage: Trust and loyalty.

 

 

Enjoy Creativity Engage inside and out

Most people think Marketing is a hassle. It takes up time, resources and everyone would rather not have to engage with it. Especially in the digital world where everything is changing day by day. Updating Facebook and Social Media often gets dumped on the youngest person, as it’s perceived more as a chore than a passionate project. Yet Marketing is 50% of business – without it, you’re literally out of business!

The reason most people are frustrated with digital or ‘social’ marketing is because to get it right you need to invest some time and energy.

Or because people are intimated by the tech and they need some kind of incredible sophisticated skill set to now communicate.

The opportunity, however, lies in embracing creativity. It is the perfect opportunity to create an open-minded and creative culture, which will not only lead to impressive results in your marketing but also in your retention.

One of the biggest challenges all businesses face across all industries is employee retention. People are getting more frustrated and bored with their jobs day by day and business are finding harder and harder to retain talent. If people knew that creativity could solve both problems at once!

Allow people to double down on their strengths, pursue projects they are passionate about and you’ll be amazed what it does to the business.

 

Enjoy Creativity Engage inside and out

Most people think Marketing is a hassle. It takes up time, resources and everyone would rather not have to engage with it. Especially in the digital world where everything is changing day by day. Updating Facebook and Social Media often gets dumped on the youngest person, as it’s perceived more as a chore than a passionate project. Yet Marketing is 50% of business – without it, you’re literally out of business!

The reason most people are frustrated with digital or ‘social’ marketing is because to get it right you need to invest some time and energy.

Or because people are intimated by the tech and they need some kind of incredible sophisticated skill set to now communicate.

The opportunity, however, lies in embracing creativity. It is the perfect opportunity to create an open-minded and creative culture, which will not only lead to impressive results in your marketing but also in your retention.

One of the biggest challenges all businesses face across all industries is employee retention. People are getting more frustrated and bored with their jobs day by day and business are finding harder and harder to retain talent. If people knew that creativity could solve both problems at once!

Allow people to double down on their strengths, pursue projects they are passionate about and you’ll be amazed what it does to the business.